Audemars Piguet presents its exclusive new lounge created by leading French designer Mathieu Lehanneur as well as a new piece by Austrian video artist Kurt Hentschläger. Inspired by Audemars Piguet’s home in Le Brassus in the Vallée de Joux, the innovative design by Lehanneur will provide the setting for a reflective video piece by Hentschläger and an exhibition of exceptional historic and contemporary timepieces, including a display of six new models of the Royal Oak Offshore in 42 mm.
On the occasion of the 45th Art Basel, Audemars Piguet announces the launch of the annual Audemars Piguet Art Commission. Overseen each year by an internationally renowned guest curator invited by the brand, this new commissioning programme will support the creation of one major artwork annually by an emerging or midcareer artist. The artwork will emphasise the visual and conceptual expression of complexity, precision, and creativity. Audemars Piguet will not only provide the monetary support to develop and present each project, but it will also help the selected artist by providing access to advanced tools, craft expertise and the sophisticated technology necessary to realise the work.
The commissions will be unveiled on a rotating basis at the three international locations of Art Basel in Hong Kong, Miami Beach and Basel, where Audemars Piguet has, since 2013, been an Associate Partner. The selected artist will be announced later this year with the first work to be unveiled a the Art Basel show in Basel in 2015. The annual commissions are expected to tour after their Art Basel debut, and, where possible, they will be exhibited at Audemars Piguet’s home in the Vallée de Joux, in Switzerland.
For each annual commission, a shortlist of artists will be invited to Audemars Piguet’s home in Le Brassus to learn about the brand’s 140-year tradition of precision, expert craftsmanship and innovation. The selected artist will work with the guest curator and Audemars Piguet on realising the work.
Art Basel, Messeplatz, Basel